VIDEO: The chain reaction music video (one single take)
Back in 2010, OK Go had a crazy idea: shoot the This Too Shall Pass music video in a single take during a carefully crafted chain reaction.
To build the massive rig where dropping pianos, umbrellas, TVs, and paint guns trigger to the millisecond, the band spent six months with Syyn Labs, a crew of engineers that included NASA and JPL staff. Everything took place in a two-story LA warehouse.
Despite countless tries, the system only ran flawlessly from start to finish three times. The cameraman nailed the action without a single mistake exactly once. Watch closely and you will spot a moment where things almost fall apart too early, but luck was on their side.
Frontman Damian Kulash wrote the track as an anthem of hope and optimism during the late 2000s financial crash. Visually, the video hits this exact note: you might be stuck in absolute chaos, but eventually everything falls into place, and even covered in paint, you are going to be alright.
This video is extremely funny and it highlights the need to see everything with humor because everything shall pass (in the end). All you can do is navigate the stormy waters with a bit of humor, something that will help you keep afloat.
If you didn’t watch the video yet, here it is:
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