VIDEO: The chain reaction music video (one single take)
Back in 2010, OK Go had a crazy idea: shoot the This Too Shall Pass music video in a single take during a carefully crafted chain reaction. To build the massive rig where dropping pianos, umbrellas, TVs, and paint guns trigger to the millisecond, the band spent six months with Syyn Labs, a crew of engineers that included NASA and JPL staff. Everything took place in a two-story LA warehouse. Despite countless tries, the system only ran flawlessly from start […]
